Goals |
Brand Awareness: Increase visibility and reach of the brand.
Engagement: Promote interaction with likes, comments, shares, ect.
Call-To-Action: Drive traffic to website.
Community Building: Cultivate a loyal community of followers.
Engagement Strategy |
Engagement Estrategy To Do |
Engage Actively |
Monitor Instagram and Facebook notifications for comments, messages, and mentions (posts, stories, reels) 3 times per day (morning, before luch, before EOD) and keep Meta Business Suite inbox cleaned up.
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Respond promptly to customers inquiries, comments, and complaints with personalized and empathetic responses.
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Engage with followers by liking and commenting on their posts to foster a sense of community.
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Repost mentions (posts, stories, reels).
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Send DM to the followers to personally thank them for mentioning our products or Brand.
Article: Mentions-Personalized DMs Examples https://harvest.freshdesk.com/a/solutions/articles/154000198203
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Send “Thank you for the follow” DM to new followers who we belive can add value or benefit from our profile.
Article: Facebook and Instagram-New Followers Welcome Message. https://harvest.freshdesk.com/a/solutions/articles/154000198121
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If the customers shows interest, engament, and provides feedback, offer them a 10% discount code (Maria10) on the next order (one use per customer).
Article: Mentions-Personalized DMs Examples https://harvest.freshdesk.com/a/solutions/articles/154000198203
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Organize giveaways that require participants to tag friends, share posts, or use a branded hashtag.
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Weekly check our groups.
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Build Community |
Search for relevant User-Generated Content (UGC) and obtain permission to share it on the brand's profile.
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Prospect
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Identify and engage with brand advocates and influencers by commenting on their posts and initiating conversations.
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Use Instagram’s interactive features such as polls, quizzes, and Q&As adding a Call-to-Action to engage and gather feedback.
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Optimize |
Stay updated on industry news and trending topics to incorporate into content responses.
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Test different engagement tactics, such as new types of content or interactive features, and measure their impact.
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Track Metrics and Analyze |
Use Instagram Insights and other analytics tools to monitor engagement metrics, follower growth, and content performance.
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Regularly review data to assess what’s working and what’s not. Identify trends and adjust your strategy accordingly.
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